Mark Heffley – President and Founder

Mark Heffley
Mark has been the driving force behind a broad range of innovative technology solutions designed for Fortune 500 companies and small businesses. Mark works closely with clients to assess their needs and provide meaningful solutions that improve overall business performance. Mark ensures all Adrenaline services are delivered in a manner that maintains Adrenaline’s outstanding reputation for quality and reliability. Mark has been a technology innovator for 20+ years, with a successful record of starting and running high-tech companies. Prior to founding Adrenaline, Mark founded BI GmbH in Bonn Germany to improve customer service technology and processes for the European Union’s leading companies. Mark graduated from Columbia University, SUNY Albany Business School, and the General Electric ISM Program for IT Leadership.

Geoff Cudd – Vice President

Geoff is responsible for Service Delivery, Client Management, and Operations of Adrenaline’s hosted services. Geoff has over 18 years of experience managing and implementing complex business programs and software solutions spanning Network Operations, IT, Marketing and Customer Service. Geoff has also launched and operated several multi-tenant Contact Centers and Fulfillment and Warehousing Operations for both Adrenaline and its clients. Prior to joining Adrenaline in 1999 Geoff was a senior consultant at Ernst & Young LLP. Geoff graduated from Virginia Tech with a B.S. in Business and MIS.